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Title: Built to Last: Successful Habits of Visionary Companies
Author: James C. Collins, Jerry I. Porras
Publisher: Harper Business
Catagories: business research, managment
Pages: 255

Overview: Long held as one of the greatest and most insightful business research projects, Built to Last stands tall among any business book collection. Created in the format of an academic study, Built to Last analyzes what separates a visionary company from a good one by getting to the heart of what makes them unique. In this 5-year investigation, Collins deconstructs the common practices that make these companies leaders in their field. This book is must read for an MBA or anyone who wants an interesting, hard-fact look into the differences between a good company and a great one.

 
Key Points

Through an immense amount of information both in numbers and in words, Built to Last identifies the following key habits of great companies:

- They allow their employees to work within a reasonable amount of experimentation and mistakes in order to help create greater and more revolutionary ideas.
- They create large and ambitious goals that motivate and inspire their employees.
- They have employees and leaders that are extremely committed and dedicated to the vision and values of the company.
- They hire leadership from those who know the company best: those who work within it.
- They have a vision and values that every member believes and works for.
- They keep their employees challenged.
- They have leaders that seek to empower the people around them and a team that is commited to being persistant in their work.
 
Reviews
"Built to Last is an unusual business book -- seriously researched unconventional in its conclusions....[It] is well worth reading, particularly by those engaged in trying to reinvigorate our nations enterprises."
        -- Richard J. Tofel, Wall Street Journal
 
Other Recommendation
Now, Discover Your Strengths by Marcus Buckingham, Donald O. Clifton, Ph. D
Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson, Kenneth H. Blanchard
Weird Ideas That Work: 11 1 2 Practices for Promoting, Managing, and Sustaining Innovation by Robert I. Sutton
The Contrarian's Guide to Leadership by Steven B. Sample, Warren Bennis (Foreword)
In Search of Excellence: Lessons from America's Best-Run Companies by Thomas Peters, et al
 
References
- Amazon.com
- Barnes and Noble
- Jack Stack,The Great Game of Business, 2001.

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